Four steps to inspire guest loyalty

In the hospitality industry, a guest's loyalty means a lot. But with so many options, clients are always swayed by new places offering better accommodations. Below are four steps that will encourage guest loyalty: 

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1. Personalize services 

From the moment they e-mail, book online, or call, hotel staff should be quick to get to know guests and their preferences. Establishing rapport early on will make them feel valued. Follow-up calls to confirm their bookings and requests will let them feel that the hotel is looking forward to hosting them. 

2. Be one step ahead 

The problem with some hotels is that they wait for their guests to make requests before giving them what they are asking for. It wouldn't hurt to be one step ahead when it comes to providing comfort and even giving out treats. Giving guests what they need before they even say a word will surely impress them. When it comes to service, nothing beats efficiency, so hotels must ensure quick and detailed work. 

3. Throw in extra perks 

To excite guests, showing them the hotel's best services could be an effective way to keep them coming back. Letting them try out the hotel's luxury services, giving them faster Internet connection, and even upgrading their rooms will make them feel like VIPs. During the lean months, letting guests try these extra services won't be too costly for the hotel. 

4. Make the loyalty program more rewarding 

The problem with hotel loyalty programs is that it takes a long time for guests to reap the rewards. Instead of calculating the points according to the number of bookings, why not change it to the number of services availed? Dining at the restaurant or getting a massage should also have points so that guests can rack up points faster. In the hospitality business, customer satisfaction is a top priority. Gaining loyalty from guests is proof of success and excellence. Even in today's competitive industry, it's not impossible to gain trust from patrons. 

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John Jefferis is one of the most influential hoteliers in the Caribbean. He is passionate about seeing guests enjoying the luxurious facilities in his hotels and resorts. Visit this page for more updates about the hospitality industry.