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| John Jefferis. Image credit: Breakingtravelnews.com |
While the Caribbean hotel industry is built on the daring entrepreneurial spirit of its pioneer innovators, Jefferis on the other hand is doing a unique facelift of the trade—adding elegance on beach resorts and providing luxurious hotel stays.
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| John Jefferis. Image credit: Bookingadvisor.com |
Back when he was still a modest hotel manager in one of the Caribbean’s tourism hubs, nobody would have thought that Jefferis was cut out of a different cloth. After four decades of hard work, he was able to sew a new fabric of success along the hems of old business tradition for the Caribbean hotel industry.
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| John Jefferis. Image credit: Islandbrides.com |
Always thinking out of the box, John Jefferis is a man who relishes uniqueness. He can still vividly remember the time when he was building the Coco Reef Resort and Spa in Tobago back in the 1990s. He shared his dismay over the design which he described as “just like any other hotel.” Jefferis actually wanted a bar circling over the hotel’s lobby, a suggestion met with expected reservations. “They never could seem to understand that I wanted something theatrical and dramatic,” he said.
A sweet taste of vindication came when Coco Reef was voted as the best resort in the Caribbean World Travel Awards.
Today, John Jefferis plays an active role in supporting efforts to continually lift Bermuda’s tourism industry. Aside from being an owner of a chain of successful resorts and hotels in the Caribbean islands, he is a recipient of many significant awards and recognitions—a true testament for a man who continues to innovate the unique Caribbean hospitality.
Learn more about John Jefferis by visiting this Wordpress blog.
