Sunday, December 28, 2014

REPOST: To Attract Millennials, Hospitality Marketing Turns to Content

Many of the world's leading hotel brands have beefed up the use of content to integrate multiple marketing components to attract more millennials, the fastest-growing customer segment within the hospitality industry. Know more about this story by reading the article below:


Image source: skyword.com

Hospitality marketing is shifting toward content to lure guests to hotels, particularly the younger, digitally savvy crowd.

According to Skift, hotel brands are pumping more dollars into their content marketing budgets. The most innovative brands are developing sophisticated online content marketing campaigns that sell not just the hotel, but the whole destination experience. In this new wave of marketing, a hotel is just one character in the story of a traveler’s journey.

Brands are betting this approach will appeal to millennials, the fastest-growing customer segment within the hospitality industry, who are willing to pay more for a better experience. To stand out from competitors, hospitality brands need content that can “entertain, enlighten, inspire and/or educate in some way,” Skift reports.

The Rise of Content

The hospitality industry’s shift toward content reflects an overall trend of growth in content marketing. These days, content is the “atomic particle” of all marketing, including paid, owned and earned channels, Altimeter reports. No longer is content just a company blog or newsletter; rather, content comprises the multiple forms of media that fuel social, PR, and advertising. Top brands create “culture[s] of content,” where content is shared and made across the enterprise.

The most innovative hotel brands are using content to integrate multiple marketing components that enhance one another in “content ecosystems.” According to Skift, the best brands integrate live events, aggressive social media, branded website content, apps, and user-generated content to entice potential guests. Marriott’s new global content studio will create and distribute digital content across platforms with travel- and lifestyle-related content. The content, Marriott hopes, will reel in that coveted segment of next-generation travelers.

Millennial Connection

In addition to changing the world of hospitality marketing, the millennial generation is also driving changes in hotel experience. Millennials represent about a third of all US travelers; by 2025, they will represent over half. They also are expected to spend incrementally more on travel services than any other age group, according to MMGY.

Reflecting this demographic shift, new lobby designs reflect millennial desires for spaces that combine work, play, food and drink, Robert Rausch reports at 4Hoteliers. Hotels are creating new ways to check in, pay room bills, and research nearby activities utilizing technology.

Brands such as Kimpton Hotels are using content to sell their unique experiences to younger customers. The hotels’ websites feature visually stunning designs and content that’s evenly split between hotel information and destination experiences. Kimpton’s site pulls together more visible third-party reviews, a blog, slide shows, Google maps, and more to give potential guests all the information they need in one place. Kimpton’s techniques are quickly being adopted by larger hotel brands, Skift reports.

These “content ecosystems” could majorly pay off for hotels as millennials command more of the hospitality space. While content marketing can be challenging, brands that get it right are rewarded by customers’ willingness to share their positive experience. For hotels, that could mean positive reviews on third-party review sites that will, in turn, drive more traffic to the hotel.

Learn more about the latest trends in the tourism industry by following this John Jefferis Twitter account.

Saturday, December 6, 2014

Foodies unite for the s finest cuisine



The food in the Caribbean islands is amazing! With exotic touches, fresh ingredients, and influences from different cultures, it is difficult not to appreciate the appetizing cuisine present in the Caribbean. Foodies will love visiting these islands, if not for their sights, but for the food they serve:

Anguilla

Often described by reviewers as the Caribbean island with the best food, Anguilla is truly a foodie's paradise. From street stalls that serve everything in sling to its fancy restaurants, the food here is exquisite.


Spiny lobster, Best Caribbean Food
Image Source: travelblog.viator.com


Barbados

Barbados is well-known for its flying fish sandwiches and locals love the seafood delicacy marinated in lime, cooked with egg and hot sauce and served fresh off the grill. Another highlight of your visit will be the Rum and Wine festival in November, where famous chefs and connoisseurs from around the globe participate.

St. Martin

If you don't know why you should visit St. Martin, think of food. The island offers a French twist to Caribbean cuisine. From fresh fish to freshly baked croissants, you will definitely love the food here. And for those who don't know, on Tuesday nights the main boulevard transforms into a pedestrian-only block party serving barbecued street food.



Image Source: blog.westjet.com


St. Lucia

Enjoy Friday night on the local "jump ups," a party blending food, drinks, music, and dancing out on the streets. With foreign influences from the French and the British, the menu of St. Lucia is diverse but delicious. With food like cacao gazpacho and confit of duck in a white chocolate mash – which foodie can say no?


St Lucia chocolatiers: best destinations for chocolate lovers.
Image Source: travelwithachallenge.com


Find more reasons to travel to the Caribbean by visiting this John Jefferis Google+ page.

Thursday, October 30, 2014

REPOST: Cool in the Caribbean: Nevis is an unspoiled island getaway

Adam Licudi of Express.co.uk writes about Nevis, a beautiful Caribbean island that isn't packing with tourists. Read more about what makes the island so special below.


Montpelier is a world away from real life | Image Source: express.co.uk

Perhaps because it takes a bit more than a hop, skip and a jump to get there, the Caribbean island of Nevis remains gloriously unspoiled and off the tourist map.

My journey involved trains, planes and automobiles plus a water taxi to get across The Narrows, a two-mile stretch of water that separates it from St Kitts. This only added to the sense of anticipation that I was going somewhere special.

It is rare that a hotel has such an ambience. Set on a former 300-year-old sugar plantation it is colonial in style but not in attitude.

With 19 stylish rooms, decked out with dark wood floors, four-poster beds and Egyptian cotton linen, it certainly feels very intimate.

Sitting at 750 feet above the Caribbean in the foothills of Nevis Peak, Princess Diana chose Montpelier for its seclusion when she stayed for New Year with the young princes, then aged 10 and six, shortly after her separation from Prince Charles in 1992.

Montpelier actually has its own private beach, which is a 15-minute drive in the courtesy minibus and which I loved spending time at.

Once there I was well looked after, changing in one of the private cabanas, having a refreshing cocktail from the beach bar and tucking into my picnic packed by the hotel.

I watched prehistoric-looking black pelicans skimming the water then rising high before plunging into the sea to make their catch.

After a few days relaxing on the beach I was ready to explore and drove the circular road round the island. There are hardly any cars, so few, in fact, that there aren’t any traffic lights.

I was keen to go in search of a little of the island’s history so I took in a trio of fascinating historic sights.

Now a government building, The Bath Hotel, which opened in 1778, was where visitors were first lured by the curative powers of the volcanic springs (which reach 41C) ABTA No: V0211 that fl ow just below it. I also saw worshippers in their Sunday best

at the 17th-century St Thomas Anglican Church and the Hermitage guesthouse. Made of lignum vitae wood, the latter has survived every hurricane for more than 300 years.

For a little island that measures 36 square miles Nevis has a remarkable, if chequered, history.

Island expert Lynnell Liburd told me how Alexander Hamilton lived next door to the slave market in the capital Charlestown, himself an illegitimate outcast who was eventually sponsored by his community to go to America after being orphaned at the age of 11, and became one of that country’s founding fathers.

Nevis is a classic Carribean island without the crowds | Image Source: express.co.uk

Perhaps because it takes a bit more than a hop, skip and a jump to get there, the Caribbean island of Nevis remains gloriously unspoiled and off the tourist map.

My journey involved trains, planes and automobiles plus a water taxi to get across The Narrows, a two-mile stretch of water that separates it from St Kitts. This only added to the sense of anticipation that I was going somewhere special.

It is rare that a hotel has such an ambience. Set on a former 300-year-old sugar plantation it is colonial in style but not in attitude.

With 19 stylish rooms, decked out with dark wood fl oors, four-poster beds and Egyptian cotton linen, it certainly feels very intimate.

Sitting at 750 feet above the Caribbean in the foothills of Nevis Peak, Princess Diana chose Montpelier for its seclusion when she stayed for New Year with the young princes, then aged 10 and six, shortly after her separation from Prince Charles in 1992.

Montpelier actually has its own private beach, which is a 15-minute drive in the courtesy minibus and which I loved spending time at.

Once there I was well looked after, changing in one of the private cabanas, having a refreshing cocktail from the beach bar and tucking into my picnic packed by the hotel.

I watched prehistoric-looking black pelicans skimming the water then rising high before plunging into the sea to make their catch.

After a few days relaxing on the beach I was ready to explore and drove the circular road round the island. There are hardly any cars, so few, in fact, that there aren’t any traffic lights.

I was keen to go in search of a little of the island’s history so I took in a trio of fascinating historic sights.

Now a government building, The Bath Hotel, which opened in 1778, was where visitors were first lured by the curative powers of the volcanic springs (which reach 41C) ABTA No: V0211 that fl ow just below it. I also saw worshippers in their Sunday best

at the 17th-century St Thomas Anglican Church and the Hermitage guesthouse. Made of lignum vitae wood, the latter has survived every hurricane for more than 300 years.

For a little island that measures 36 square miles Nevis has a remarkable, if chequered, history.

Island expert Lynnell Liburd told me how Alexander Hamilton lived next door to the slave market in the capital Charlestown, himself an illegitimate outcast who was eventually sponsored by his community to go to America after being orphaned at the age of 11, and became one of that country’s founding fathers.

Nevis is also where Admiral Lord Horatio Nelson, then a young captain, married Frances Nisbet in 1787 before being tempted away by Lady Emma Hamilton, then losing his life at Trafalgar in 1805.

Sugar brought Nevis great wealth in the early 18th century.

At one point it accounted for a fifth of the British Empire’s total sugar production. The British governor of the Leewards, based on the island, was paid an incredible salary of £200,000 a year.

All that is left of the sugar industry are a few converted mills like the Montpelier and some eerie remains such as those at the New River estate, the last of the island’s 99 sugar mills to close in 1958.

On another day I opted for the rainforest tour, which ironically was almost cancelled because of the rain. Our guide pointed out green vervet monkeys which, 20,000-strong, now outnumber the 12,000 human population, as well as hummingbirds and an array of trees from mahogany and mango to avocado and cashew.

Much of the local produce is used by the hotel’s executive chef, Stéphane Caumont, who gave me a fascinating insight into the workings of a busy kitchen during a 90-minute cookery lesson.

Trying to produce a gazpacho with citrus caviar is beyond me, involving too many implements and ingredients not in most cupboards, but I feel confident of subjecting someone to pan-seared red snapper with lemon-scented rice and island salsa.

Caumont’s elegant Restaurant 750 serves up a sumptuous set menu including local spiny lobster, or a more elaborate five-course tasting menu in the candlelit Mill Privée. Casual dining is available at the Indigo Grill by the pool.

I also tried rum tasting, staged in the 17th-century mill tower with the infectiously enthusiastic Mark Theron, which I would like to say was unforgettable, though to be honest my memory of the event remains a little hazy.

Find out more secret Caribbean getaways by following this John Jefferis Twitter account.

Monday, September 22, 2014

REPOST: Caribbean holidays: the best lesser-known islands

The Caribbean boasts of its many beautiful tropical islands. This article from The Telegraph enumerates some of the lesser-known but equally stunning Caribbean destinations.
Unknown Caribbean | Image Source: telegraph.co.uk

This low-lying and arid British Overseas Territory has arguably the Caribbean’s finest beaches. There are 33, many with white sand so powder-soft you sink up to your ankles – and even the most popular, such as Rendezvous Bay and Shoal Bay East, are uncrowded. Other draws include high-end restaurants, several of the best luxury beachfront hotels – Cap Juluca, Viceroy Anguilla and, shortly to reopen after an overhaul, Malliouhana – and eye-popping villas (see wimco.com). Celebrities flock here in the winter, but the atmosphere is unshowy and there are affordable places to stay: see charmingescapescollection.com for options.
Getting there: British Airways or Virgin to Antigua, then Liat to Anguilla.
Sample package: with Carrier (0161 492 1354; carrier.co.uk), £2,425 b&b at Cap Juluca, which unfurls along the mile-long, secluded sands of Maundays Bay. 
More information: ivisitanguilla.com
Bequia | Image Source: telegraph.co.uk

For an easy-going, character-rich little getaway, this Grenadines island (seven square miles, population 5,000) excels in virtually every way. Verdant and hilly, Bequia is exceptionally pretty – Admiralty Bay, dotted with yachts, is one of the Caribbean’s most pleasing-on-the-eye natural harbours. At its rear, the villagey capital of Port Elizabeth is a friendly, hassle-free place, and, enlivened by regular ferries from St Vincent and the other Grenadines, has just the right amount of bustle. The island has a decent choice of enticing, laid-back bars and restaurants. Some back on to the waterfront Belmont Walkway on the edge of Port Elizabeth – a great place to gather in the evening. Around the island are several lovely, long golden-sand beaches, a handful of high-quality, small hotels and self-catering to suit all budgets, from lavish villas to simple apartments.
Getting there: BA or Virgin to Barbados, then SVG Air or Mustique Airways to Bequia. 
Sample package: with Just Bequia (01373 814244; justbequia.co.uk), £1,295 b&b in the smart Bequia Beach Hotel, on the peaceful Friendship Bay beach. 
More information: bequiatourism.com
Nevis
Little green Nevis has a slow-paced, old-fashioned charm to it. This is evident in Charlestown, the pretty, diminutive capital, with its “skirt and shirt” buildings (stone ground floors, wooden first floors), and in the elegant and utterly relaxing plantation-house hotels that date from the island’s sugar-cane-producing era in the 17th and 18th centuries. The classiest is Montpelier Plantation, while Nisbet Plantation Beach Club is by a beach – unusual for a plantation hotel; the rural, antique-filled Hermitage, dating from 1680, is the most atmospheric and homely. These hotels are what make Nevis most memorable, though the island does have a lovely long sandy beach (Pinney’s) and a dormant volcano (Nevis Peak) if you fancy a challenging climb.
Getting there: BA to St Kitts, then a 45-minute ferry or quicker water taxi to Nevis. 
Sample package: with Kenwood Travel (020 7749 9220;kenwoodtravel.co.uk), £1,295 b&b at The Hermitage. 
More information: nevisisland.com.
Nevis | Image Source: telegraph.co.uk

Dominica
Come to dramatic, mountainous, rainforest-coated Dominica to be active. Hike along some of its 300 miles of trails – the most popular tough trek heads out to the Boiling Lake, a flooded fumarole. Bathe under towering waterfalls, tube down rivers, snorkel over geothermal springs at the Champagne Reef, and go whale watching – sightings of sperm whales off Dominica are common in the winter months. To rest up, there are a number of delightful, nature-oriented guest houses and small hotels. Big cruise ships include Dominica on their itineraries, but it is easy to escape from their crowds.
Getting there: British Airways or Virgin to Antigua, then Liat to Dominica.
Sample package: with MotMot Travel (01327 359622;motmottravel.com), £1,250 b&b at Rosalie Bay, a riverside and beachfront hotel with lovely gardens, good food and a wide programme of hikes and tours.
More information: discoverdominica.com
Bonaire
Dry, cactus-covered Bonaire is the sleepiest and least populated of the Dutch Caribbean’s so-called ABC islands that lie outside the hurricane belt off Venezuela (the others being Aruba and Curaçao). Its biggest draw is diving and snorkelling. The entire coastline is protected by the Bonaire National Marine Park – hence the rich diversity of underwater life – and the majority of the 80 plus sites are accessible from the shore, so excellent for beginners. Windsurfing is also first rate for all ages and abilities at shallow, reef-protected Lac Bay, and for a change from watersports, there’s flamingo watching – thousands nest on the island’s lagoons and saltpans.
Getting there: KLM to Bonaire, changing planes in Amsterdam. 
Sample package: with Caribbean Fun Travel (01604 882929;caribbeanfuntravel.co.uk), £1,497 b&b at the Harbour Village Beach Club – on one of the island’s few white-sand beaches, and with an on-site dive centre. 
More information: tourismbonaire.com
Bonaire | Image Source: telegraph.co.uk

Harbour Island, The Bahamas
The Bahamas offer two very different holiday faces. On the one hand, there are the enormous high-rise resorts, casinos, cruise-ship hordes and party-loving weekenders from Florida on main islands such as New Providence/Paradise Island. On the other hand, peace, space and pristine beaches set the tone on the Out Islands, the most fashionable of which is three-mile-long Harbour Island. Running along virtually its whole length is famous Pink Sands Beach, composed of powdered coral. Almost as photogenic is neat and chic Dunmore Town, with its colourful old clapboard houses and white picket fences, art galleries and enticing cafés. The preferred means of transport on the island are golf buggies.
Getting there: BA to Nassau, then an onward flight to North Eleuthera Airport, and a 10-minute water taxi to Harbour Island; also daily fast ferry Nassau-Harbour Island. 
Sample package: with Bahamas Flavour (0870 066 9975;bahamasflavour.co.uk), £1,550 b&b for six nights at the recently spruced-up Coral Sands Hotel, right on Pink Sands Beach and a short stroll in to Dunmore Town, with a one-night stopover on New Providence. 
More information: bahamas.co.uk
Montserrat
Another British Overseas Territory, Montserrat is dominated by the active Soufrière Hills Volcano. Its eruption in the 1990s blanketed Plymouth, the former capital, in debris, and resulted in the emigration of more than half of Montserrat’s 12,000 population. Two-thirds of Montserrat is still an exclusion zone, with life now focused in the north. You can take in the volcano from safe viewing points, including the Montserrat Volcano Observatory, and on boat trips. Other reasons to visit include birdwatching (twitchers revel in the chance to spot the island’s rare national bird, the Montserrat oriole), snorkelling and diving – and the island’s wonderfully unhurried pace.
Getting there: British Airways or Virgin to Antigua, then Fly Montserrat on to Montserrat. 
Sample package: with MotMot Travel (01327 359622;motmottravel.com), £1,645 room only staying six nights at Olveston House – set in tropical gardens, the former plantation home is owned by Beatles producer Sir George Martin – plus a one-night stopover on Antigua.
More information: visitmontserrat.com
Baracoa, Cuba
Away from its bland resorts, Cuba has many special places, but none more so than remote Baracoa near the far eastern end of the island. Dating from 1512, it’s Cuba’s oldest settlement, with ancient, brightly-painted clapboard houses on its streets, a casa del chocolate serving drinks made with local cocoa, and an atmospheric casa de la trova (live music venue). The surrounding countryside is Eden-like in its fertility, with banana, cocoa and coconut groves blanketing hillsides. There are quiet dark- and golden-sand beaches nearby, such as Maguana, and a striking flat-topped mountain – El Yunque – to ascend.
Getting there: Virgin to Havana, then on to Baracoa with a Cuban airline. Or drive (though it’s a long way): some Cuban airlines have dubious safety records. 
Sample package: with Esencia Experiences (01481 714898;esenciaexperiences.com), £1,378 b&b staying five nights at hilltop El Castillo, a characterful but simple hotel converted from a fort – plus two nights in Havana. 
More information: travel2cuba.co.uk
Northern Grenada
Tourism on Grenada concentrates in the south-west corner, with few visitors making it up to the lush, slow-paced north. Those that do are normally on day trips, heading for Belmont Estate (a good-quality agri-tourism attraction), River Antoine Rum Distillery (possibly the oldest still operating in the Caribbean) and Bathway Beach, a mile of windswept sands with natural rock pools for safe swimming. The only hotel up here is highly recommended Petite Anse. Set above a wild beach (swimming is often not safe), it’s run by a couple from Worcestershire, and has something of the atmosphere of a laid-back English country-house hotel. The owners can arrange guided hikes, and trips with a fisherman to a deserted offshore island.
Getting there: BA or Virgin to Grenada; transfers from the airport to Petite Anse take around 75 minutes. 
Sample package: with Just Grenada (01373 814214; justgrenada.co.uk), £1,125 b&b at Petite Anse. 
More information: grenadagrenadines.com.
Port Antonio, Jamaica
With jungle-coated hillsides descending to unspoiled beaches, Jamaica’s north-east corner is the most scenic. Port Antonio, its main town, was once a banana port, but is now a snoozy, dilapidated backwater. The most picturesque beach is river-fed Frenchman’s Cove; other attractions include waterfalls with pools in which to swim, gentle river rafting down the Rio Grande, and barbecued food from the roadside “jerk centres” at Boston Bay. A playground for Hollywood stars in the 1950s and 1960s, the Port Antonio area is undergoing a revival, notably with the recent re-opening of the very stylish Trident Hotel. Its sister property, Geejam, is a gorgeous hideaway with a professional recording studio.
Getting there: BA to Kingston, from where it is a two-hour drive up to Port Antonio. 
Sample package: with Caribtours (020 7751 0660; caribtours.co.uk), £2,245 b&b at the Trident Hotel. 
More information: visitjamaica.com.
A shop in Port Antonio, Jamaica | Image Source: telegraph.co.uk

East coast Barbados
Just 45 minutes’ drive from the busy and developed west and south coasts, Barbados’s eastern shore is a different world – palm-smothered slopes running down to little villages and empty beaches bashed by Atlantic breakers. Bathsheba, with its eroded, mushroom-shaped rocks, is a beautiful spot: swimming is unsafe, but the waves attract experienced surfers. At the fishing hamlet of Tent Bay are two excellent places to stay: the Atlantis, dating from the 19th century, and restored with a colonial-chic look; and rustic-casual Sea-U Guesthouse (seaubarbados.com; from £100 b&b a night per room), with hammocks strung up on bedroom verandahs. A walk up the hill brings you to the delightful Andromeda Botanic Gardens.
Getting there: BA or Virgin. 
Sample package: with Tropic Breeze (01752 880880;tropicbreeze.co.uk), £1,398 b&b at the Atlantis; packages possible combining stays at the hotel with its sister property Little Good Harbour on Barbados’ west coast. 
More information: visitbarbados.org.

Discover more breath-taking Caribbean destinations by following this John Jefferis Facebook page.

Thursday, August 14, 2014

REPOST: How Is Bermuda Fighting For Its Tourism Future?

 In his article, Brian Major of Travel Pulse discusses Bermuda's fight to keep the its tourism future bright.

Image Source: travelpulse.com

 The Bermuda archipelago seems to offer the perfect vacation environment. The territory is just over 650 miles from the U.S. eastern coast, a flight of less than two hours. Bermuda’s humid subtropical climate creates an ideal environment to appreciate its series of beautiful bays, beaches and harbors. The country features numerous historic sites tied to U.S. and European colonial history.

Nevertheless, Bermuda is in a fight for its tourism future. The British Overseas Territory is grappling with an aging and stagnant hotel inventory, transportation and service issues, and a perception that the country’s tourism offerings are outdated and no longer competitive with other warm-weather destinations.

Some of the issues were on full display this past week, as cruise passengers disembarking ships Bermuda’s Royal Naval Dockyard cruise ship pierencountered long lines and significant delays following the less-than-smooth debut of a new shuttle service.

Launched in July, the mini-bus shuttles are intended as an alternative to public buses whose routes include Horseshoe Bay beach. Instead, confusion regarding the service’s price and availability led many visitors to opt for public buses, creating long lines and delays. Bermuda has struggled with transportation issues as buses and ferries are often heavily utilized by tourists, leading to delays and complaints from residents and tourists alike.

Recent tourist arrival data presents a mixed picture. Bermuda welcomed 50,219 land-based visitors and 25,433 cruise ship arrivals between January and April, according to 2014 Caribbean Tourism Organization (CTO) statistics. The totals represent a 4.5 percent increase in land arrivals and a 0.7 percent decrease in cruise visitors. Overall in 2013, Bermuda hosted 236,343 land-based visitors, a 1.8 percent increase over 2012. Cruise passengers for the year totaled 320,090 arrivals, a steep 15 percent decline from 378,260 visitors in 2012.

However those mixed-bag numbers only partially obscure the steep decline in arrivals from Bermuda’s apex in the 1980s, when the territory annually welcomed more than 500,000 land-based visitors. Today Bermuda ranks 20thamong the 27 countries tracked by CTO in terms of overnight visitors, and 18thin terms of cruise ship visitors.

Since taking took office in December 2012 following a government re-shuffling that included the election of Craig Cannonier as Bermuda’s new premier, Shawn Crockwell, Bermuda’s minister of tourism development and transport, has attempted a variety of measures to reverse Bermuda’s declining tourism fortunes.

“The new government is aware that the true test is its success in facilitating the industry’s rejuvenation by fulfilling its platform promises, which were designed so that tourism can achieve the revival the country can be proud of,” Crockwell said upon taking office.

He has since launched the Bermuda Tourism Authority (BTA), which replaced the government-run department of tourism as Bermuda’s primary tourism marketing and promotion organization. In January, BTA named Bill Hanbury, a veteran destination marketing professional, as executive director.

Crockwell also moved quickly to encourage the development of new resort-based casinos. Casino gaming had long been banned in Bermuda, but inDecember 2013 Crockwell announced the government would proceed with “the establishment of legalized casino gaming through the parliamentary process,” foregoing an earlier-promised public referendum.

Bermuda’s lack of casinos put it at a disadvantage versus other warm-weather vacation destinations, said Crockwell. He cited polls that said 76 percent of Bermuda residents supported casino gaming.
“Casino gaming is not a panacea but a much needed amenity for our tourism product,” he said. “We must augment our tourism offerings and we must enhance our tourism infrastructure.”

Crockwell has also sought to revitalize Bermuda’s aging hotel base, which has not added a major new property in more than a decade. In fact, last September Rosewood Tucker’s Point became the third Bermuda resort to be placed in bankruptcy in the last three years, following Newstead Belmont Hills in 2011 and Pink Beach Club in 2010.

Under Crockwell, the government recently announced an “exclusive negotiation” with hotel developer Desarrollos Hotelco Group to build a resort in historic St. George’s. The development would be constructed on the site of a former Club Med and feature a 238-room hotel, an 18-hole golf course, a spa and fitness center, swimming pools and a casino. Desarrollos was identified through a request for proposals launched by Crockwell’s office.

The announcement follows the recent re-opening of Bermuda’s 106 year-old Elbow Beach Resort, which had been operated since 2000 by Mandarin Oriental Hotel Group. The 98-room resort is now operating under the management of the Burns Group, a New York based company.

Yet despite the recent positive strides, Bermuda’s tourism future is far from assured. Cannonier resigned in June amidst a political scandal, whose events ironically included an airplane flight he shared with Crockwell and Bermuda’s then-attorney general. The scandal has been nicknamed “JetGate” by local media. The flight appears to have been at most a sideshow to a larger story of improper campaign contributions, and Crockwell has not been implicated in any wrongdoing.

However with his party’s former leader now no longer a part of Bermuda’s government, it will be interesting see to what extent the changes Crockwell has sought to implement will continue.

In the meantime, Bermuda remains at the mercy of an extremely competitive global leisure tourism market. One month after BTA officials launched a tourism action plan to establish Bermuda as a “world-class golf destination,” the PGA of America announced October’s Bermuda PGA Grand Slam of Golf tournament would be the final one hosted by Bermuda following an eight-year run.

Hanbury sought to place a positive spin on the departure. “All good things eventually come to an end,” he said. “Bermuda is well prepared to pursue other world-class golf activities.”


Learn more about Bermuda tourism by following this John Jefferis Twitter account.

Thursday, July 31, 2014

Babymoon in Bermuda: Holiday planning guide for soon-to-be parents

Image Source: sheknows.com

A “babymoon” is a vacation taken by expectant couples before the baby arrives. It's often the couple's last chance to relax, bond, and prepare themselves before parenting duties take center stage in their lives. Bermuda, with its beautiful pink sand beaches, relaxing atmosphere, and rural charm splashed with modern convenience is a likely destination choice for babymooners. An added plus is Bermuda's short proximity to the East Coast, a boon for expectant mothers who don't want to fly too far.

To avoid making a babymoon a stressful experience, it's important to plan properly and ahead of time. Expecting couples should take note of the following tips to ensure that their babymoon is the relaxing vacation it's supposed to be.  

Right timing

Image Source: babymoonguide.com

The best time to go on a babymoon is during the second trimester, when morning sickness has stopped rearing its ugly head, energy levels are up, and it's not yet difficult for the mother to move around. 


Couples who want a laidback vacation should go March to April, when the water becomes warm enough for swimming and there aren't too many tourists. If swimming isn't a priority, parents should consider traveling during the off-season, which starts in November and ends in February. Prices are typically cheaper during this time and there aren't many people, plus the island has other activities for soon-to-be parents to enjoy, such as spa hopping and golf. 


Choose the right hotel

Image Source: tripadvisor.com.ph

Some things to ask about when choosing a hotel are:

• Number of elevators

• Availability of rooms on the lower floors

• Shuttles and transfers • Size of the beds In addition,

it might be too tiring to always have to go out of the resort for a meal, so a hotel with its own kitchens and dining rooms should be a priority.
 

Find pregnancy-friendly activities

Image Source: nytimes.com

Pregnant mothers should avoid activities that will put them in danger of falling, such as horseback riding, water skiing, or climbing. Scuba diving is discouraged by most doctors because developing babies are at risk of developing decompression sickness. However, snorkeling is a safe alternative and is just as fun.

 
Fun activities, beautiful beaches, good food, and friendly locals await future parents in Bermuda. After a holiday in Bermuda, expectant parents will feel refreshed, rejuvenated, and ready to face the challenges of parenting head-on.  

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Thursday, June 26, 2014

REPOST: Summer Vacation 2014: 10 Ways to Get More Bang for Your Travel Bucks

Traveling is often thought of as an expensive endeavor. Find out how to get the best deals even when vacationing on a budget from this TIME.com article.


Image Source: TIME.com

Tops on the summer travel hot list: which dream islands have suddenly become affordable, the airlines that offer the best value, and where a thirsty traveler can turn for cheap beer on a hot summer day.

Summer starts this weekend, and to mark the season’s kickoff we bring you 10 of the best ways to make your vacation dollar go farther.

Most Unexpected Bargain Spot for Budget Travelers
Normally, the sunburnt Greek islands flood with tourists in July and August, and with the crowds come soaring prices. Not so this year. The country’s “ongoing financial crisis has caused visitor numbers to decrease and, as a result, prices have dropped in an effort to woo back travelers,” explains Lonely Planet, which named Greece as its top European destination for backpackers in 2014. Earlier this year, the Backpacker Index estimated that a budget traveler could get by on $55 per day on the popular island of Santorini, making it cheaper than Athens ($62).

Dream Island That’s Suddenly a Steal
According to Priceline, the average nightly room rate in Maui this summer is $188, a 10% drop compared with the same period a year ago. Other data have indicated that Hawaii’s visitor numbers are down, and that tourist spending is on the decline as well, likely related to an economy that continues to be lackluster—or at least is perceived as such.

Most Cost-Effective Place to Vacation
No need to complicate things: It’s the beach. Expedia surveyed travelers around the globe about a number of vacation topics, including which kind of trip offered the most bang for the buck. Beach vacations got the top ranking, with 40% of those polled naming it as the most cost-effective option. Meanwhile, 12% said cruises , and 7% named theme park vacations.

Where to Find the Cheapest Beer


Image Source: TIME.com

GoEuro, a travel search site based overseas, ranked 40 world cities in terms of that all-important feature: beer affordability. Warsaw, Poland’s capital city, gets bragging rights for selling the least expensive beer of all, at £0.64 ($1.08) a pop. Berlin, Prague, Lisbon, Dublin, and Mexico City aren’t far behind, all featuring brews for under $1.35. Unfortunately, the per-beer prices are what tourists will encounter in a regular store, not at a bar, pub, or club, where prices are far more expensive. In Dublin, for instance, a pint of Guinness in a touristy pub will probably run about $10.

Most Affordable Business Class
The recent launch of JetBlue Mint, a premium service available on select coast-to-coast routes, brings spacious, fully-flat seats, high-end food and drink, and other business class amenities within reach of plenty of fliers. Fares between JFK and LAX or SFO start at $599 one way, and are readily available at around$1,600 round trip, compared with $2,500 and up for other airlines’ business class seating on the same routes.

Best Airline Seat Space for the Buck

The flight-planning site Hopper crunched the numbers and concluded that AirTran Airways, which is owned by Southwest, offers the best value per dollar of any airline in terms of what a passenger gets in the way of seat area and pitch. As for overall customer satisfaction per ticket price, that award goes to JetBlue.

Least Expensive U.S. Destination City



Image Source: TIME.com

The fact that the average daytime high in July is 106 degrees may have something to do with why Las Vegas was named the cheapest U.S. destination city of the summer by TripAdvisor. But hey, it’s always delightfully chilly in the air-conditioned casino of your choice. Researchers added up expected costs such as hotel, taxi, and dinner and cocktails for two, and estimated that a night in Sin City would run $276, about $230 cheaper than the most expensive U.S. city, San Francisco.

Best Home Base for Travelers
Travelers who live in the vicinity of Chicago and Washington, D.C., are in luck: They have the best flight departure options in the U.S., according to WalletHub, which factored in the cost, duration, and directness of routing on flights both within the U.S. and abroad. It’s no coincidence that travelers in both of these cities have more than one airport to choose from when booking flights.

Best Credit Card for Travelers
The answer as to which credit card provides the best perks and bonuses for travelers is heavily dependent on the cardholder’s spending habits and vacation desires. CardHub lists a dozen good options, broken down into categories for travelers who prefer rewards focused on hotels, flights, and more. In terms of all-around travel bonuses, among the top-named cards is theBarclays Arrival Plus, which gives 40,000 bonus miles—the equivalent of a $400 statement credit—after a new cardholder spends $3,000 during the first 90 days. NextAdvisor also says the Barclays card is tops in travel rewards. The card has an $89 annual fee, but it’s waived for the first year. Another feature to factor in when deciding on a credit card to use for travel purposes: Some cards are safer when going abroad.

Cheapest Flight to Europe Before It’s Too Late
Low-fare carrier Norwegian Air has been aggressively trying toexpand service between Europe and the U.S. The airline, which has offered transatlantic round trips for under $500 (taxes included), recently brought its low-cost service to more U.S. cities, including Orlando. After a strong lobbying effort on the behalf of rival carriers and airline union workers, however, in early June the U.S. House of Representatives voted to block Norwegian’s expansion plans, reportedly due to concerns the airline wouldn’t be complying with labor laws. Since the Norwegian subsidiary that operates its transatlantic service is working with a temporary permit, the future of the airline’s international flights is up in the air.

Learn more about budget-friendly getaways from this John Jefferis blog.

Saturday, May 31, 2014

A guide to festivals in Tobago

Tobago is a small island in the Southern Caribbean and is the sister island of Trinidad. It has a deep history and is a melting pot of various cultures and religious influences that all come on vibrant display during Tobago's festivals, which occur all year round.

Image Source: livemint.com

Among these events is Carnival, one of Tobago's most famous annual celebrations. Carnival is actually a series of festivals and events that begins before Ash Wednesday and runs for four to six weeks. Trinidad's Carnival coincides with Tobago's, but the latter is decidedly more relaxed.

Image Source: livemint.com

Parties and dancing precede Carnival. The J'ouvert festival, which begins before daybreak on Carnival Monday, is essentially a celebration of Tobago's unique history. In a practice referred to as "dirty mas," dancers cover themselves in chocolate, mud, paint, and even baby powder to depict nighttime creatures. Under cover of night, devils and demons flood the streets, hips swinging to soca music until the sun rises and Carnival officially begins.

Steelband competitions, masquerades, dips in the ocean, and dancing to live music performed by popular local bands are just a few of the activities that tourists can enjoy during Carnival.

Image Source: traveladventures.org

Image Source: guardian.co.tt

The Tobago Heritage Festival is another annual event that begins in July or August. This festival showcases regional diversity through music, storytelling, dancing, and food. Locals don traditional costumes and stage performances to depict life in Tobago in the 1900s and act out scenes from the history of Tobago, which includes the Moriah Ole Time Wedding, a re-enactment of traditional Tobagonian weddings and a spectacle that attracts hundreds of visitors. Guests participate by following the "wedding procession," laughing at the actors' funny wedding speeches, dancing to Tambrin music, and partaking of regional culinary delights.

Events at the Tobago Heritage Festival differ from village to village and range from ole time mas and goat and crab races to stick fighting performances.

Find out more about festivals in Tobago by following this John Jefferis Twitter account.

Monday, March 31, 2014

REPOST: Most affordable Caribbean vacation destinations for families

This TorontoSun.com article talks about the places in the Caribbean where families can spend their spring vacation without burning a hole in their pockets.

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Puerto Rico is this spring's least expensive Caribbean family getaway spot. A family of four can take a week-long vacation to the northeast Caribbean island for $4,609, a TripAdvisor study has found.

Last week, the travel website released results from its TripIndex research -- a study that compared costs of one-week trips for a family of four to 20 Caribbean destinations.

It was determined the average cost for a trip between March 1, 2014 and April, 2014 is $7,152.

The Greater Antilles part of the Caribbean ranked very well on the TripIndex scale. Not only did Puerto Rico lead the way, but two other Greater Antilles islands -- Jamaica (2nd) at $4,630 and the Dominican Republic (4th) at $5,315 -- made it into the top five.

The most expensive destination? Saint Barthelemy at $12,486 per family of four.

The projected trip costs include round-trip airfare from continental U.S., a seven night stay, dinner for six nights, and a half-day snorkeling trip for four.

Cuba was excluded since there is limited direct travel from the U.S. All numbers are in U.S. dollars.

Here are the top 10 most affordable Caribbean destinations for a family of four:


10. Grenada

Cost: $6,622

Top family activity: Snorkeling












9. Aruba

Cost: $6,260

Top family activity: Horseback riding

8. Bermuda

Cost: $6,064

Top family activity: Swimming with dolphins

7. Curacao

Cost: $5,832

Top family activity: Parasailing
 




6. Bahamas

Cost: $5,815

Top family activity: Kayaking












5. St. Martin

Cost: $5,565

Top family activity: Deep-sea fishing

4. Dominican Republic

Cost: $5,315

Top family activity: Mountain climbing

3. Trinidad and Tobago

Cost: $4,771

Top family activity: Cave exploration

2. Jamaica

Cost: $4,630

Top family activity: Water sports

1. Puerto Rico

Cost: $4,609

Top family activity: Ziplining




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More helpful articles in making your Caribbean vacation an unforgettable one can be accesses on this John Jefferis blog site.