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| From John Jefferis |
In his acceptance speech during the 2003 World Travel Awards Ceremony where he received the award for having “The Best Resort in the Caribbean,” he said that “the success of Coco Reef is not based on the US $50 million spent on the property, but rather on the friendly, caring, and professional attitude of the staff at the hotel who should share in this award.”
When the Coco Reef Resort and Spa in Tobago won the World Travel Award in 2011, John Jefferis again dedicated the honor to the men and women in his Caribbean properties.
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| John Jefferis. Image Credit: breakingtravelnews.com |
“Our guests continue to tell us that their most memorable experience is [with] our friendly, courteous, and professional staff,” he said.
Valuing the people and recognizing their worth has in fact etched an inspiration to his staff—a sense of respect carved hard in the minds, and interestingly, even posted on the wall.
“When it comes to staff, hire for smile and attitude, train for skills![sic] It has always been Mr. Jefferis’ motto. I have it framed on the wall in my office,” says general manager Eric Feniet. And it does work.
More information about John Jefferis is available at this Twitter page.
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| From John Jefferis |
