Sunday, December 16, 2012

Escaping winter with Caribbean getaways



Why are the few months after the holidays a great time to hit the high seas? Some reasons may surprise many, but they make a lot of sense.

Image credit: cruisebrothers.com


Tom Parsons of Dallas News says that from the months of January to February leisure travel drops and during this slowdown, cruise and travel companies offer low rates. “Holiday, spring break, and summer cruises can cost you three times more than cruising during the slow season,” Parsons explains.

“January and February are good months to cruise, but so are September, October, and early November. After early March, rates soar for spring break; summer prices can be just as high,” he adds.

Samantha Bomkamp of the Huffington Post says that for airlines to fill empty seats, they have to run on discounted fare offers. However, travelers should know that tempting sale offers may still be expensive compared to other airlines. So travelers still need to search for the best possible offer there is. Bomkamp further notes that the slow season advantage doesn’t just end with cheap airfare; it’s also true with hotel rooms, car rentals, and tour packages. Add to those the benefit of fewer travelers, which means less crowded planes and booking time.

Caribbean’s tourist destinations

Gordon Campbell Gray’s Carlisle Bay in Antigua

Image credit: littleluxuryislands.co.uk


John Jefferis’s Coco Reef Resort in Bermuda

Image credit: cocoreefbermuda.com


David Copperfield’s Musha Cay in the Bahamas

Of course, the pleasure of having any of these vacation spots to themselves is the climax of the slow season advantage to the chance-takers.

Get updates about Caribbean destinations from this Twitter page.

Thursday, December 13, 2012

Forbes: Can eco-tourism help underdeveloped countries?

How can eco-tourism help underdeveloped countries? Read this article written by Josh Lew


Tourism might not be the ultimate answer to poverty and economic woes, but it is a major boon for places around the world that suffer from a lack of natural resources or industry. For instance, tourism is a hugely important industry in the Caribbean. Without flocks of resort-goers, nations in this part of the world would have to rely more heavily on agriculture, leaving their economies at the mercy of the fluctuating prices of commodities like coffee, sugar and bananas.

There are plenty of valid concerns about the environmental impact of hotel construction, excessive tourist traffic and cruise ships, but it isn’t fair to leave the positive economic impact out of the mass-tourism discussion. Large resorts employ hundreds of local people, and local entrepreneurs, from taxi drivers to guides to souvenir shop owners, benefit from the tourism trade.

What about eco-tourism? Is low-impact, nature-oriented travel as viable a moneymaking option as standard resort tourism?

The eco-tourism industry’s growth depends on practicality as much as it does on the will to conserve the environment. Ultimately, success will not only be measured by the acres of forest saved, but also by the amount of money earned and the number of jobs created. The International Ecotourism Society (TIES) recognizes the human element in eco-tourism. It defines the oft-catch-phrased term “eco-tourism” as “responsible travel to natural areas that conserves the environment and improves the well-being of local people.”

Many places that are considered eco-tourism destinations have experienced varying levels of success. Here are three destinations in various parts of the world that are in different stages of development, but are seeking to answer the same question: Can we make eco-tourism into one of the most important industries in our country?

Dominica 

This island nation has turned to eco-tourism because it lacks the geography that makes other Caribbean destinations so popular among tourists seeking a warm-weather vacation. The postcard-like beach scenes of Jamaica and the Bahamas are absent from Dominica. The island has a rocky coast and, though its waters are clear and ideal for diving, it has never developed a mainstream resort industry. Proclaiming itself the Nature Island, Dominica has instead advertised its natural, undeveloped beauty. Hot springs and waterfalls, dense jungles and rugged coastline draw more adventurous travelers and nature lovers rather than the suntan-and-piña-colada crowd.

However, the number of visitors to Dominica is not substantial enough to make nature tourism the backbone of the nation’s economy. The capital city of Roseau has benefited from a recently built cruise ship terminal. However, Dominica remains one of the least visited nations in the eastern Caribbean. Banana cultivation is still a major source of income for many islanders. This industry can be harmed by weather (Hurricane Dean hit the island in 2007) and frequent price fluctuations on the international commodities market.

Brand-name resorts are difficult to find on Dominica. Most of the accommodations are small-scale, locally owned venues. Some are full-fledged eco-resorts built in natural settings and offer a full menu of nature-themed activities. So, despite the overall lack of tourism infrastructure, the tourists who do come to Dominica are seeing more of their dollars go to locals rather than to multinational resort chains.

A culture of conservation has been developed in Dominica. Local guides are involved in protecting one of the more popular tourist draws: nesting sea turtles. The giant amphibians lay their eggs on the seashore, with some choosing to use the sands of the beaches of the capital city. Specially trained local guides lead limited tours to the nesting areas so as not interfere with the nesting process. This type of grassroots effort is an example of the ability to balance a successful tourism attraction with a conservation effort. This culture of conservation is one of the reasons that Dominica remains such a promising eco-tourism destination.

The next steps will be important for Dominica in terms of maintaining this balance between development and conservation. An expanded airport and a cruise ship pier were necessary infrastructure upgrades. It remains to be seen if further infrastructure projects change the current relationship that Dominica has with its environment.

Botswana 

This nation in southern Africa does not have to rely as heavily on tourism as Dominica and its Caribbean cousins. A relatively wealthy nation with one of the highest per capita GDP in Africa, tourism is one of the main economic alternatives to the industry that has made Botswana wealthy, diamond mining. As a landlocked country without many urban areas, nature-themed tourism is the main part of the industry by default. The backbone of this would-be tourism boom is nature-viewing safaris to places like Chobe National Park, the Okavango Delta and the vast Kalahari Desert. These uninhabited, wildlife-filled lands are considered to be among the last few untouched and truly natural places on the continent.

Botswana’s government, one of the most transparent in Africa, has adopted a string of policies over the past two decades that focus both on tourism growth and on environmental protection. These policies call for the land to be used as a resource for tourism. However, they also say that the industry must be developed in a way that doesn’t harm the environment.

To limit the number of tourists while still enjoying healthy profits, Botswana has focused on developing high-end safari tourism. Tourists pay a high premium for an all-inclusive safari that offers both comfort and easy access to the wilderness. The government can control the industry and keep out mass-market safari companies because it has strict licensing guidelines for travel companies. Would-be companies are required to complete an environmental impact report as part of their application process. There is also a national eco-tourism certification program that further encourages tourism businesses to be more eco-friendly.

These policies means that fewer people are trampling through the Okavango Delta and Chobe National Park, but money is still coming in to supplement the country’s overall GDP. This high-cost/low-volume approach might not sit well with nature enthusiasts who want to visit the pristine wilds of Botswana on a budget, but the approach has kept tourist numbers down while keeping profits at an acceptable level. Perhaps the low-volume, high-cost strategy wouldn’t work in every case, but it is an option for countries that want to develop their eco-tourism industry while not harming the environment.

Suriname 

This small, unique South American nation has an ethnically diverse population and sits on the northeastern part of the continent. Most of the people here live along the Caribbean coastline. The country’s undeveloped interior is ripe for logging, but the Surinamese government, along with international conservation organizations, has decided to protect a large part of the interior from exploitation. The giant Central Suriname Nature Reserve is made up of primary forest. With the help of Conservation International, the government is trying to develop this area for tourism. Lack of infrastructure has hindered development and made it expensive to visit this area, but the reserve remains protected from logging and the government seems intent on continuing to place its bets on eco-tourism. Already operational nature preserves are found along the coastline.

A majority of the visitors to Suriname come from the Netherlands. Cultural ties from the colonial era and the fact that Dutch is still widely spoken in Suriname make this a popular alternative to the Netherlands Antilles for Dutch-speaking snowbirds. Tourism numbers are not growing quickly, and lack of infrastructure remains a major hurdle for the government’s eco-tourism plans. Still, sustainable income via eco-tourism has, for the time being, trumped immediate income from the selling of logging rights. Perhaps the example of the Central Suriname Nature Reserve could help persuade other countries with natural areas to follow a similar strategy.

Eco-tourism development is a complex issue that goes well beyond catchphrases and well-meaning attempts at conservation. Without a solid, universal model for creating a balance between a successful eco-tourism industry and a successful conservation movement, countries are left to find a system that works best for themselves. The ideal results of these efforts would be a balanced industry that brings profits to the local economy while strengthening conservation efforts that will keep the natural attractions intact.

Source: Forbes.com

Thursday, December 6, 2012

John Jefferis: A hotelier's philanthropy



Image credit: mixtkids.com


Behind a corporate façade driven by a hectic work schedule and frenzied entrepreneurial pursuits, John Jefferis is naturally altruistic, never failing to set aside a part of his time and resources to help out the less fortunate. Unknown to many, the highly esteemed hotelier is actually an active philanthropist.

All the way through his work life, Mr. Jefferis has been passionately supporting several charities in the territories wherein he operates. Back in 1983, he obtained sponsorship for the Bermuda Marathon Derby, successfully raising nearly $50,000 to cover for the expenses for the emergent brain surgery of a 10-year old Bermudan boy.


Image credit: bermudabiographies.bm


He has also contributed for causes that greatly benefit the elderly. In 1998, he was able to raise over $30,000 for the Packwood Home, a skilled nursing home that provides long-term care for seniors who are chronically ill, have functional disability, and have limited potential. John Jefferis was able to accomplish this by arranging a sponsored cruise featuring Miss World contestants.

More recently, Mr. Jefferis has focused his philanthropy on cultural, livelihood, and educational endeavors. He has sponsored opera performances in Bermuda, bringing in several star singers from the United States. He has been an active backer of “Tourism Helps Everyone,” a registered charity. He has also supported a number of charitable causes with divergent thrusts, some of which include police youth clubs, education projects, and help for disadvantaged individuals.


Image credit: thenewphilanthropy.wordpress.com


For more updates on John Jefferis, visit this Facebook page.

Monday, November 12, 2012

Gadling: Top 5 things to do in Bermuda

Bermuda is a paradise where tourists can have a good time away from the hustle and bustle of urban living.  With various attractions, both natural and man-made all throughout the island, visitors are sure to find myriads of ways to have fun.  In this article from Gadling.com, Melanie Nayer lists five things tourists must do upon their visit to Bermunda.


Few people think to travel to Bermuda but those who do find a charm unknown on many more popular islands. While Bermuda is technically a British overseas territory, the residents of Bermuda consider themselves very much an independent nation. Bermudians are known for their practicality, integrity and simple luxuries - they are fiercely proud of their heritage and it shows in all aspects of their island.

It's hard to find an unattractive place in Bermuda. Thanks to the turquoise waters and multi-million dollar homes, Bermuda is utterly elegant. But like most anywhere, there's a hidden side to Bermuda that will take a tourist past the pink sands and inside the history that makes Bermuda such a great destination spot.

  1. Dark and Stormy's
    There's no drink a Bermudian loves more than a good Dark and Stormy, which is why it's known as the national drink of the island. The Dark and Stormy gained popularity in the sailing community along the east coast, thanks to black rum brought home by various sailors who frequented Bermuda. Made with Gosling's® Black Seal rum and ginger beer, the drink is poured over ice and garnished with a lime. Some variations of the dark and stormy include adding gingerale, muddling the lime and decorating the rim of the glass with sugar but in Bermuda, simple is best and the old standby is the best: Pour the rum, add the ginger beer, and enjoy!
  2. Golf at Tucker's Point
    The Tucker's Point golf course is one of the most talked about courses among golf's elite. In its 2005 World's Best Golf Resorts issue, Travel + Leisure Golf's readers placed the club in the top three in categories of Best Golf Resort and Best Restaurants in the Caribbean, but there's a special place on this course for beginners, too. Grab a lesson with one of the golf pros and tee off amid some of the most breathtaking views of the island, thanks to Tucker Point's perfect position along Castle Harbour and Harrington Sound. I took a turn on the links and while I'm not ready for any upcoming PGA tour, I enjoyed the exercise and scenery from my few hours on the course. The undulations and landscape make this course worth a visit for any traveler. After 18-holes (or nine, or just a few driving rounds), head into the Golf Clubhouse for food and drink in the private club, decorated with an authentic Bermuda in mind. Don't worry if you forget anything, the Golf Pro Shop has everything you could want from golf shorts and shirts to hats and shoes.
  3. Boat ride to the stars
    The beauty of Bermuda lies in its intimacy, which is why many celebrities look for a home on the island. Hope a boat ride to the outskirts of the island and take a glimpse of the famous homes of the stars including Ross Perot, David Bowie and his wife Iman, and Michael Douglas and Catherine Zeta Jones. While you're out and about, tuck into a few of the hidden coves and awe at the homes and boats of Bermuda's wealthiest residents. Why? Because you can.
  4. St. George's town
    St George's was Bermuda's original settlement and one-time capital located at the east end of the country. It's a great way to kill a few hours and spot some historic architecture. A walking tour is a good way to explore the museums and shops and if you're lucky, you'll run into the Town Crier along the way, who will reenact some of Bermuda's famous moments in history. The hub of town life is King's Square where you'll find Town Hall and the State House, dating back to the early 1600s. Nearby are art galleries and museums, but the best part of the area are the narrow sidewalks and hidden streets that frame the picturesque homes.
  5. Bermuda glassblowing
    While you're here, don't miss a visit to the Bermuda Glassblowing Studio. Watch the artists in action and marvel at how color and shapes are made with hot glass. Bring your wallet because it's likely you'll want to walk out with a treasure from this idyllic island.

Tuesday, October 23, 2012

John Jefferis and the three birds

Good food, John Jefferis believes, is part of the Coco Reef Resorts experience. Alfresco dining, even more so. So much so that Jefferis himself took responsibility for the design and selection of every interior detail of the hotel, including the dining area. Guests loved the alfresco breakfast setting, but with it also came small birds that would, along with the guests, partake of the seemingly inviting, sumptuous feast.


John Jefferis. Image Credit: Bookingadvisor.com


But Jefferis, ever the innovator, had an idea. Those who know him know that innovation is in his blood. For decades, he has been at the forefront of innovation in every area of hospitality management, and he also had a penchant for marketing. Thus, John Jefferis knew that marketing and innovating worked best hand-in-hand. So, instead of hiring pest exterminators employing nets to catch the errant birds or moving the dining area inside, he hired three birds instead: Coco, Lakshmi, and Starling.


John Jefferis. Image Credit: Panoramio.com

Coco, a five-year-old Harris hawk from England; Lakshmi, a 10-year-old owl from India; and Starling, a nine-year-old black hawk from Tobago were set to work. These three birds, under the watchful eye of Kelton Thomas, who is a noted ornithologist and a professional falconer, kept all the other birds at bay. They were allowed to pose for photographs as well. The guests loved them.


John Jefferis. Image Credit: Luxury-escapes.com


John Jefferis is the highly lauded owner of Coco Reef Resorts in Tobago and Bermuda, both of which have won awards over the years. Jefferis himself was awarded “Premier Hotelier of the Caribbean” in 2006.


John Jefferis. Image Credit: Islandbrides.com


For more information on Jeff Jefferis and Coco Reef Resorts, visit the Coco Reef official homepage.

Monday, September 17, 2012

John Jefferis shares success with his people

Caribbean hotelier John Jefferis gives credit to where it’s due. The owner of the famous Coco Reef resorts in the region, Jefferis knows where success truly comes from. Always exuding that humble persona, he honors the same people that helped him become one of the top hoteliers in the region—his staff.


From John Jefferis



In his acceptance speech during the 2003 World Travel Awards Ceremony where he received the award for having “The Best Resort in the Caribbean,” he said that “the success of Coco Reef is not based on the US $50 million spent on the property, but rather on the friendly, caring, and professional attitude of the staff at the hotel who should share in this award.”


When the Coco Reef Resort and Spa in Tobago won the World Travel Award in 2011, John Jefferis again dedicated the honor to the men and women in his Caribbean properties.


John Jefferis. Image Credit: breakingtravelnews.com



“Our guests continue to tell us that their most memorable experience is [with] our friendly, courteous, and professional staff,” he said.


Valuing the people and recognizing their worth has in fact etched an inspiration to his staff—a sense of respect carved hard in the minds, and interestingly, even posted on the wall.


“When it comes to staff, hire for smile and attitude, train for skills![sic] It has always been Mr. Jefferis’ motto. I have it framed on the wall in my office,” says general manager Eric Feniet. And it does work.


More information about John Jefferis is available at this Twitter page.


From John Jefferis

Friday, August 24, 2012

John Jefferis on expanding hotel empire to exotic Panama

With the unprecedented success of Coco Reef hotels in Tobago and Bermuda, John Jefferis has never been more confident of the continued growth of his hotel brand. After an impressive streak in national and international awards where he received one distinction after another, Mr. Jefferis set his sights to another uncharted territory for the possible expansion of Coco Reef.


John Jefferis. Image Credit: Internationalliving.com

Panama.

Set within the isthmus connecting North and South America, Panama is a canal city that offers a myriad of adventures for the audacious soul. Known for its exotic splendor and fascinating culture, it has enthralled many tourists for many years—a getaway experience par none. Panama can indubitably quench any tourist’s thirst for adventure. No wonder John Jefferis took a great interest in this prime location.

Tourists find Panama to be a tropic paradise, with its virginal beaches and pristine waters that spread out into the indefinite vastness. Nature lovers are also sure to enjoy the rain and cloud forests that serve as home to a surprising biodiversity. With over 1,500 species of trees, 7,000 vascular plants, and nearly 940 species of birds, it is an experience worth cherishing for a lifetime.


John Jefferis. Image Credit: Cocoreefbermuda.com

Faithful customers of Coco Reef Tobago and Bermuda can now experience the same world-class hotel services in an entirely new and revitalizing location.

When asked about the plans for a new Coco Reef development in Panama, John Jefferis gives an assured response. “[We are] still working on the developmental plans,” he said, further noting that the hotel will be built on a private island.

John Jefferis. Image Credit: Islandbrides.com



For more information on John Jefferis, visit this Facebook page or follow this Twitter account.


Tuesday, July 31, 2012

Caribbean hotel king John Jefferis behind the accolades

An undisputed force in the Caribbean hotel industry, Coco Reef owner John Jefferis is a decorated man. Even before taking over the development of Coco reef Tobago in 1991, he already made a name for himself in the hotel business when he bagged the first Bermuda “Hotelier of the Year” Award back in 1989, proving that, even at such an early time in his career then, he was, and still is, a force to be reckoned with in the business.



John Jefferis Image Credit: Greengirlsglobal.com



From then on, there was nowhere else to go but up. In 1990, he was elected ‘Caribbean Hotelier of the Year’ in recognition of his indispensable efforts to make The Elbow Hotel an exemplar of excellence. In 1991, John Jefferis steered a project that was to become The Coco Reef Tobago, the premier beachfront hotel in the whole of the Caribbean, a paradise resort that would eventually catapult him to the frontiers of the industry. In 1999, The Coco Reef won ‘Caribbean Dream Resort of the Year,’ paving way for the hotel’s imminent success.



John Jefferis Image credit: Cocoreefbermuda.com



The feat carried on to the next millennium. In September of 2000, Jefferis, won the Ernst & Young sponsored ‘Caribbean Entrepreneur of the Year Award.’ During the prestigious 2003 World Travel Awards Ceremony in London, considered by many as the ‘Oscars’ of the global Travel and Tourism industry, Coco Reef Resort received the distinction as ‘The Best Resort in the Caribbean,” affirming the initial recognition accorded a few years back. John Jefferis, in his incessant drive to be on top, made sure Coco Reef never left the list. From 2008- 2012, Coco Reef Tobago never failed to notch the distinction, leaving the award-giving body deeply impressed with its ability to withstand the global economic downturn while consistently providing customer service that is beyond comparison.



John Jefferis Image credit: Breakingtravelnews.com



“[He] is not only a great guy and a passionate hotelier; he is probably the best marketeer in the business,” says award-winning hotelier Robin Hutson about his long-time colleague. “John deserves every bit of his success which he has achieved through hard work, tenacity and humor.”


To know more about John Jefferis, visit this Facebook page or follow this Twitter account.

Sunday, June 24, 2012

John Jefferis: Master innovator of Caribbean hospitality

It took one visionary hotelier to leap beyond the bounds of convention and break new ground for world-class hospitality business in the Caribbean—premier hotelier John Jefferis.





John

Jefferis. Image credit: Breakingtravelnews.com





While the Caribbean hotel industry is built on the daring entrepreneurial spirit of its pioneer innovators, Jefferis on the other hand is doing a unique facelift of the trade—adding elegance on beach resorts and providing luxurious hotel stays.






John Jefferis. Image credit: Bookingadvisor.com





Back when he was still a modest hotel manager in one of the Caribbean’s tourism hubs, nobody would have thought that Jefferis was cut out of a different cloth. After four decades of hard work, he was able to sew a new fabric of success along the hems of old business tradition for the Caribbean hotel industry.





John Jefferis. Image credit: Islandbrides.com





Always thinking out of the box, John Jefferis is a man who relishes uniqueness. He can still vividly remember the time when he was building the Coco Reef Resort and Spa in Tobago back in the 1990s. He shared his dismay over the design which he described as “just like any other hotel.” Jefferis actually wanted a bar circling over the hotel’s lobby, a suggestion met with expected reservations. “They never could seem to understand that I wanted something theatrical and dramatic,” he said.


A sweet taste of vindication came when Coco Reef was voted as the best resort in the Caribbean World Travel Awards.


Today, John Jefferis plays an active role in supporting efforts to continually lift Bermuda’s tourism industry. Aside from being an owner of a chain of successful resorts and hotels in the Caribbean islands, he is a recipient of many significant awards and recognitions—a true testament for a man who continues to innovate the unique Caribbean hospitality.


Learn more about John Jefferis by visiting this Wordpress blog.

Wednesday, May 23, 2012

John Jefferis: Indulging you with palate pleasures

To complete your Caribbean vacation, indulge in some of the finest and most delectable flavors at John Jefferis’ Coco Reef Bermuda Resort.

The hotel boasts of its culinary artistry, courtesy of award-winning British chef and restaurant cookbook writer Jason Prangnell. The talented chef has had the honor of serving a wide range of people from the likes of Her Majesty Queen Elizabeth II during the Commonwealth Heads of State summit in Trinidad to the equally important locals and guests. Samples of his gastronomic delights are the fusion of international cuisine and Bermudian flavors.


From John Jefferis



Morning delights

Start your day by delighting yourself with the breakfast buffet at the La Vista Bar or Café Coco Restaurant. There’s a wide array of choices from fresh fruits and yogurt to breakfast cereals and eggs in different styles, among others.



John Jefferis has established his career around developing great hotels along the Caribbean.



From John Jefferis


Lunch in or out?

Tamara’s Terrace is a place to enjoy your lunch. It is a semi-outdoor venue of Mediterranean style, overlooking the pool, and with a magnificent view of the South Shore. You can stay a little longer at the Terrace in time for a warm afternoon drink.


Elegant dinner

An elegant dress code is fitting for an elegant restaurant as Café Coco. The Spanish-inspired design enhances your dining experience as you enjoy ambrosial cuisine and tasteful wines from different countries. All these come with a view over one of the best ocean scenes in Bermuda.


From John Jefferis



John Jefferis’ hotel has received recognition and awards for outstanding service and facilities. Visit www.cocoreef.com for more details.

Friday, April 27, 2012

John Jefferis: “Hire for attitude, train for skills”

Employees are the engine of a company. Any good leader knows this, including John Jefferis of the Coco Reef Resorts, who gives credit to his employees by taking into consideration their contribution to the company’s success.


John Jefferis Photo Credit: Cbc.ca


Michael Crom, executive vice president at Dale Carnegie Training and columnist at USAToday.com, once said, “the most important competitive advantage in any business, especially a fast-growing one, is its work force — the skills and the dedication of its employees.” In a business, an idea is worthless if there’s no strategic plan for its realization. And to achieve seamless execution of the idea, well-trained and knowledgeable employees are necessary.


John Jefferis Photo Credit: Officialtips.com


When employing people to be part of the team, the management should look beyond the facts written in the resume. Famous hotelier John Jefferis employs his own special strategy. He believes that leaders should “hire for attitude, train for skills.” Apart from considering the skills and past experiences of applicants, he also looks at their attitude as an important factor in getting hired and attaining success in the business.


Mr. Jefferis provides his employees with a different outlook on how they should view the business and do their work. During orientation, he makes his employees visualize work as a “theatre; wherein Coco Reef Resorts is the well-crafted stage, and they, as employees, are the actors.”


From John Jefferis


This type of motivation makes employees do their best. Career experts call this “employee empowerment,” a perspective that implies that people at all levels in the company possess unique knowledge and abilities that can be of great value to the company.


Know more about John Jefferis and Coco Reef Resorts by visiting this website.

Thursday, March 22, 2012

John Jefferis: Strategic hospitality and hotel efficiency

From John Jefferis


John Jefferis believes that strategic hospitality is an overriding factor behind the numerous awards received by Coco Reef Resort and Spa in Trinidad and Tobago. In his press release, the renowned hotelier said that the ‘friendly, courteous, and professional staff’ is what sets Coco Reef apart from other hotels and resorts in the Caribbean. He emphasizes that employees are the key players of success, making it important that they are treated with the same level of respect and dignity regardless of tenure and position.

He believes that empowering employees with the right skills, behavior, and mindset is crucial in every company. When it comes to hotel staffing, it has been John Jefferis’philosophy to ‘hire for smile and attitude’ and ‘train for skills’. His philosophy has never failed him as he cemented his position as a top hotelier in the Caribbean.

From John Jefferis


Strengthening the tenets of good customer service within a professional culture renders staff with the necessary tools on keeping guests happy and exceeding their expectations. Training of the employees should be focused on their emotional and intelligence quotient to identify areas of improvement. Among the significant factors of hotel efficiency is the ability to empathize with guests, defer judgment of a situation, listen attentively, and ask the right questions.

John Jefferis argues that a crucial part of his commitment to excellence is motivating the staff to be at their best when facing guests from around the world. For more information, go to www.cocoreef.com.

From John Jefferis

Thursday, February 23, 2012

John Jefferis and his staff: Giving clients a perfect vacation holiday

John Jefferis photo credit: qviaggi.it


Multi-awarded hotelier John Jefferis has earned several accolades for his revolutionary vision on what a hotel should be, and his innovative ideas in giving guests the perfect vacation getaway.

In 1991, Jefferis undertook an extensive survey of the Caribbean region, and after evaluating potential development opportunities in the area, began work on acquiring and developing what would become one of the premier Caribbean tourist destination spots, the Coco Reef Resort and Spa -Tobago. Throughout the years, the resort has received many praises and distinctions including being named as “Caribbean Resort of the Year” in 1999 and “Best Resort in the Caribbean” in 2003 by the prestigious World Travel Awards.

From John Jefferis


Jefferis is dedicated in creating luxurious and quality hotels in the Caribbean, but he takes a different approach toward managing his hotels. John Jefferis shares that his hotel is like a show, and the people in the resort are the characters. It’s the characters who make the show memorable and enjoyable.

Jefferis attributes the resort’s success to the friendly, professional, and hospitable hotel staff. For him, the hotel wouldn’t be what it is today if it wasn’t for the help of the people behind it. He considers his staff responsible for making the perfect Caribbean vacation a reality for its guests.

From John Jefferis


For more information about John Jefferis and Coco Reef Resort, follow him on Twitter.

Wednesday, January 25, 2012

A business’ success story: John Jefferis and the history of Coco Reef

Every business has a unique success story. Coco Reef, one of the premier hotels in the nation, owned and managed by John Jefferis, has its own share of humble beginnings.

From John Jefferis

Founded two decades ago, Coco Reef is a product of hard work and multiple loads of research. Mr. Jefferis first took an ample amount of time to study and evaluate all the Caribbean islands before determining the perfect place where he could develop a resort. In 1992, he decided to start his business in Tobago, an island of unique beauty, with breathtaking rainforests, fascinating historical sites, and awe-inspiring beaches.

From John Jefferis

Four years of construction led to the resort’s opening in January of 1996. With the resort hotel’s amazing interior design--amplified by its entrance and lobby that offer arriving guests a breathtaking view of the resort’s private white sand beach--it has received positive response from visitors.

From John Jefferis

Indeed, John Jefferis has made a great choice in deciding upon the resort’s destination. This is proven by the high rate (40 percent) of repeat clients, who consider the hotel as their “home” in the Caribbean.

All of Mr. Jefferis’ efforts to improve the hotel and offer hotel guests more than what they expected from a privately owned property all paid up in time. Over the years, it has received numerous accolades for its beautiful facilities and outstanding services: these are Caribbean Dream Resort of the Year, Resorts and Great Hotels Connoisseur’s Choice, and World Travel Awards Best Luxury Resort in the Caribbean, among others.

For more information on John Jefferis, visit cocoreef.com.