Wednesday, January 25, 2012

A business’ success story: John Jefferis and the history of Coco Reef

Every business has a unique success story. Coco Reef, one of the premier hotels in the nation, owned and managed by John Jefferis, has its own share of humble beginnings.

From John Jefferis

Founded two decades ago, Coco Reef is a product of hard work and multiple loads of research. Mr. Jefferis first took an ample amount of time to study and evaluate all the Caribbean islands before determining the perfect place where he could develop a resort. In 1992, he decided to start his business in Tobago, an island of unique beauty, with breathtaking rainforests, fascinating historical sites, and awe-inspiring beaches.

From John Jefferis

Four years of construction led to the resort’s opening in January of 1996. With the resort hotel’s amazing interior design--amplified by its entrance and lobby that offer arriving guests a breathtaking view of the resort’s private white sand beach--it has received positive response from visitors.

From John Jefferis

Indeed, John Jefferis has made a great choice in deciding upon the resort’s destination. This is proven by the high rate (40 percent) of repeat clients, who consider the hotel as their “home” in the Caribbean.

All of Mr. Jefferis’ efforts to improve the hotel and offer hotel guests more than what they expected from a privately owned property all paid up in time. Over the years, it has received numerous accolades for its beautiful facilities and outstanding services: these are Caribbean Dream Resort of the Year, Resorts and Great Hotels Connoisseur’s Choice, and World Travel Awards Best Luxury Resort in the Caribbean, among others.

For more information on John Jefferis, visit cocoreef.com.