Thursday, March 22, 2012

John Jefferis: Strategic hospitality and hotel efficiency

From John Jefferis


John Jefferis believes that strategic hospitality is an overriding factor behind the numerous awards received by Coco Reef Resort and Spa in Trinidad and Tobago. In his press release, the renowned hotelier said that the ‘friendly, courteous, and professional staff’ is what sets Coco Reef apart from other hotels and resorts in the Caribbean. He emphasizes that employees are the key players of success, making it important that they are treated with the same level of respect and dignity regardless of tenure and position.

He believes that empowering employees with the right skills, behavior, and mindset is crucial in every company. When it comes to hotel staffing, it has been John Jefferis’philosophy to ‘hire for smile and attitude’ and ‘train for skills’. His philosophy has never failed him as he cemented his position as a top hotelier in the Caribbean.

From John Jefferis


Strengthening the tenets of good customer service within a professional culture renders staff with the necessary tools on keeping guests happy and exceeding their expectations. Training of the employees should be focused on their emotional and intelligence quotient to identify areas of improvement. Among the significant factors of hotel efficiency is the ability to empathize with guests, defer judgment of a situation, listen attentively, and ask the right questions.

John Jefferis argues that a crucial part of his commitment to excellence is motivating the staff to be at their best when facing guests from around the world. For more information, go to www.cocoreef.com.

From John Jefferis