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| John Jefferis Image Credit: Greengirlsglobal.com |
From then on, there was nowhere else to go but up. In 1990, he was elected ‘Caribbean Hotelier of the Year’ in recognition of his indispensable efforts to make The Elbow Hotel an exemplar of excellence. In 1991, John Jefferis steered a project that was to become The Coco Reef Tobago, the premier beachfront hotel in the whole of the Caribbean, a paradise resort that would eventually catapult him to the frontiers of the industry. In 1999, The Coco Reef won ‘Caribbean Dream Resort of the Year,’ paving way for the hotel’s imminent success.
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| John Jefferis Image credit: Cocoreefbermuda.com |
The feat carried on to the next millennium. In September of 2000, Jefferis, won the Ernst & Young sponsored ‘Caribbean Entrepreneur of the Year Award.’ During the prestigious 2003 World Travel Awards Ceremony in London, considered by many as the ‘Oscars’ of the global Travel and Tourism industry, Coco Reef Resort received the distinction as ‘The Best Resort in the Caribbean,” affirming the initial recognition accorded a few years back. John Jefferis, in his incessant drive to be on top, made sure Coco Reef never left the list. From 2008- 2012, Coco Reef Tobago never failed to notch the distinction, leaving the award-giving body deeply impressed with its ability to withstand the global economic downturn while consistently providing customer service that is beyond comparison.
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| John Jefferis Image credit: Breakingtravelnews.com |
“[He] is not only a great guy and a passionate hotelier; he is probably the best marketeer in the business,” says award-winning hotelier Robin Hutson about his long-time colleague. “John deserves every bit of his success which he has achieved through hard work, tenacity and humor.”
To know more about John Jefferis, visit this Facebook page or follow this Twitter account.
