Four steps to inspire guest loyalty

In the hospitality industry, a guest's loyalty means a lot. But with so many options, clients are always swayed by new places offering better accommodations. Below are four steps that will encourage guest loyalty: 

Image source: Careertrend.com

1. Personalize services 

From the moment they e-mail, book online, or call, hotel staff should be quick to get to know guests and their preferences. Establishing rapport early on will make them feel valued. Follow-up calls to confirm their bookings and requests will let them feel that the hotel is looking forward to hosting them. 

2. Be one step ahead 

The problem with some hotels is that they wait for their guests to make requests before giving them what they are asking for. It wouldn't hurt to be one step ahead when it comes to providing comfort and even giving out treats. Giving guests what they need before they even say a word will surely impress them. When it comes to service, nothing beats efficiency, so hotels must ensure quick and detailed work. 

3. Throw in extra perks 

To excite guests, showing them the hotel's best services could be an effective way to keep them coming back. Letting them try out the hotel's luxury services, giving them faster Internet connection, and even upgrading their rooms will make them feel like VIPs. During the lean months, letting guests try these extra services won't be too costly for the hotel. 

4. Make the loyalty program more rewarding 

The problem with hotel loyalty programs is that it takes a long time for guests to reap the rewards. Instead of calculating the points according to the number of bookings, why not change it to the number of services availed? Dining at the restaurant or getting a massage should also have points so that guests can rack up points faster. In the hospitality business, customer satisfaction is a top priority. Gaining loyalty from guests is proof of success and excellence. Even in today's competitive industry, it's not impossible to gain trust from patrons. 

Image source: Idntimes.com

John Jefferis is one of the most influential hoteliers in the Caribbean. He is passionate about seeing guests enjoying the luxurious facilities in his hotels and resorts. Visit this page for more updates about the hospitality industry.

Exploring The Most Scenic Places In Bermuda

Bermuda is known for being a picture-perfect island that never fails to capture the hearts of visitors.  It is the best escape for those who want to get away from the demands of city life.  Below are some of the most scenic places in Bermuda travelers shouldn't miss out on.

St. George's

As a UNESCO World Heritage Site, a visit to Bermuda's former capital is a must.  The place is also home to St. Peter's Church which was built in 1612, and museums that showcase the beauty of Bermuda.  However, the most popular sights for travelers are the painted stone and masonry buildings in Water Street.  St. George's a favorite place among photographers as it has a unique and classic feel.

Image source: Tripadvisor.com

Bermuda's Crystal and Fantasy Caves

These 30 million-year-old caves surely look like a place out of a fantasy movie.  The clear-blue pools, crystallized soda straws, and chandelier-like stalactite formations are a sight to behold.  Exploring the wonders of nature underground has never been more interesting.  Be sure to take in the otherworldly scene before snapping a photograph of the place. 

Hamilton

Hamilton is the commercial hub of Bermuda.  For those who want to explore the religious, political, and business side of the island, this is the place to be.  Hamilton also has great restaurants and shopping centers that tourists will enjoy.  But what probably will be etched in their memories are the pastel-colored colonial buildings that are timeless and charming at the same time. 

Image source: Gotobermuda.com

Two days and one night in Bermuda will not be enough.  There's just so much to explore on the island. 

John Jefferis is a celebrated veteran in the hotel management arena after being a recipient of awards such as the Caribbean Hotelier of the Year in 1990 and Entrepreneur of the Year in 2000. He is the current chairman and sole shareholder of the Palm Reed Hotel Development Company Limited and Island Resorts International Limited. Find out more about John’s career by visiting this Facebook page.